Mercedes-Benz CES 2020 - VISION AVTR

Mercedes presented its Vision AVTR show car, inspired by James Cameron's "Avatar", at the CES 2020 in Las Vegas on an impressive exhibition stand complete with suspenseful media productions.

For the excite area, where the vehicle was presented for the first time in an immersive show, Klangerfinder developed an intense and contrasting music score including room sounds and embedded UX sounds, which also created a sonic link between the Stuttgart-based luxury brand and Avatar. In this way, the groundbreaking human-machine merge that Vision AVTR represents was also fully perceived by hearing.

The Immerse area was also part of the trade fair stand: here, the interior of the Vision AVTR could be experienced for the first time in a seating box. In addition to the screen in the vehicle, media content was also projected in front of the car - a fusion of reality and the film world with special immersion.

Scope: Interactive space sound, music composition, interaction sounds, incar-sound demonstrations, Car-UX Sounds

Client: Daimler AG

Agency: Jangled Nerves GmbH

Scope Klangerfinder: Interactive space sound, music composition, interaction sounds, incar-sound demonstrations, Car-UX Sounds